NOVA – VISION
To be a premier manufacturer of topical professional grooming products synonymous with great value, excellent quality, outstanding customer service, a values-based culture, and products that are safe for people, pets, and the planet.
NOVA – MISSION
Support and grow with the independent professional companion animal trade by providing outstanding products at a great value that are safe for people, pets, and the planet.
NOVA – PURPOSE
To provide a safe, natural grooming experience, one pet at a time.
NOVA – CORE VALUES
Natural – We consider the environmental impact of everything we do, whether it be ingredients, energy, or materials and waste nothing. We provide products that are safe for people, pets, and the planet.
Operational Excellence – Our efficiency offers both our company and our customers a competitive advantage. We utilize resources to the fullest and focus on our core competencies.
Value – We offer outstanding professional grooming products at great prices while delivering a safe, natural experience for people, pets, and the planet.
Authenticity – Trust and transparency are the foundation of all our relationships.
The safe, natural choice for your pet.
Nova Pet Products has served the professional animal trade with the finest pet grooming merchandise and other pet care items since 1984. We strive to provide the healthiest means to keeping our companions clean and safe from pesky insects such as fleas, ticks, and mites. Nova Pet Products uses a unique formula of organic (botanical) insecticides, which are naturally occurring. They are safe for mammals because, if absorbed, they are ultimately broken down by the body into harmless by-products and safely eliminated.
Nova Pet Products has a specific line of natural pet care products which has become a favorite of groomers and consumers alike. Diana’s Pet Products use all natural ingredients for a wholesome, clean sensation that is safe for humans and pets. Diana’s offers a range of shampoos, conditioners, deodorizers, perfumes, stain removers and much more. The shampoos and conditioners tickle your senses with luxurious smells such as pearl apple, citrus fruits and natural floral fragrances. The perfumes are simply divine with aromas such as jasmine, gardenia, and sandalwood.
Nova Pet Products also provides grooming utensils, toys and snacks to retailers and professional groomers.
A star is born….
Nova Pet’s roots date back to 1984 when our founder, Ivan Fowler, saw a need for professional pet grooming products that were safe for people, pets, and the planet. After a few iterations and feedback from friends and family, several products were born featuring all natural actives with the power of citrus. Out of these products emerged the Diana’s brand that is still the choice of grooming professionals today.
Nova Pet Products continues to innovate with the addition of an assortment of skin care, finishing, cologne, cleaning, and outdoor insect repellent formulations.
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Gratitude The safe, natural choice for your pet.
From our family to yours, we want to express our gratitude to all of our amazing customers with a passion for people, pets, and planet. We look forward to serving the professional animal trade for generations to come.
-Alex Fowler (2nd Generation Nova Pet Products)
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